The energy transition is not just a technical challenge. It is a human one.
We often speak of infrastructure as steel and wire, but true resilience lies in alignment. It is about how systems connect with the people they serve, and how technology translates into tangible outcomes for society.
The Adoption Gap
I came into this space from the ground level - working in solar sales, spending time with homeowners, installers, and operators, and seeing firsthand how energy technology shows up in real homes and real decisions. What became clear very quickly was a recurring pattern. Brilliant engineering solutions often stalled not because the technology failed, but because the system around them - the incentives, the narratives, the handoffs between people - was misaligned.
The failure point was rarely in the hardware. It was in the adoption layer. This is where the friction lives. And this is where the most critical work needs to be done.
Designing for Leverage
Today, I operate at this specific leverage point: the intersection of energy systems and market adoption. My background sits across sales, systems thinking, and technology. I studied computer science before stepping fully into the field, and I’ve always been drawn to how complex systems behave... especially where they break down in practice. My work is not about “marketing” in the traditional sense. It is about designing the logic that allows complex energy technologies to be understood, valued, and adopted at scale.
I partner with energy technology companies to build the go-to-market systems that bridge the gap between technical capability and real-world impact.
“This work includes collaboration with energy technology companies operating in flexibility, storage, and intelligence. The goal is always the same: clarity, alignment, and impact.”
An Invitation to Explore
If you are building something meaningful in this space and want to explore whether our systems of thinking align, I am open to a conversation. No pitch, just an exploration of fit.
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